Your ad group is enabled. Ads in this ad group with a "Live" status are eligible for impressions.
SKU/ASIN
Impressions
展示次数(The number of times ads were displayed)
Clicks
点击次数(The number of times your ads were clicked. Note: Once identified, it may take up to 3 days to remove invalid clicks.)
CTR
点击率. Click-through rate (CTR): The ratio of how often shoppers click on your ad when displayed. This is calculated as clicks divided by impressions.
clicks / impressions.
Spend
截止目前总广告费(The total click charges for an ad group.)
CPC
每次点击平均成本. Cost-per-click (CPC): This is the average amount you paid for each click on an ad.
Orders
从广告进入后购买的订单数量
Sales
销售额
ACOS
Advertising cost of sales (ACOS) (The percentage of your sales that you spend on advertising. )
spend / sales
ROAS
Return on ad spend (ROAS) (The revenue you receive from your advertising investment. This is calculated by dividing sales attributed to your ads by your spend.)
